2020 - JTA

2020 - JTA

Class 1: (1st Place) CAMPAIGN NAME: Jacksonville Transportation Authority Bus Schedule Design PROJECT COST: $11,200.00 TARGET AUDIENCE: JTA customers, stakeholders and the general public SUMMARY: The JTA’s move to the Jacksonville Regional Transportation Center at LaVilla presented the perfect opportunity to improve the Authority’s printed bus schedules. The new schedules are larger and easier to read and are translated into Spanish for our diverse customers.

2020 - Space Coast Area Transit

2020 - Space Coast Area Transit

Class 2: (Tie - 1st Place) CAMPAIGN NAME: Activity Book PROJECT COST: $2,250.00 TARGET AUDIENCE: Home School Elementary Students & Youth SUMMARY: A community partner in the Brevard County's elementary homeschool curriculum, the Agency brainstormed creative way to educate current and future youth riders on how to use the transit system by creating collateral that would be interesting, informative & valuable to this targeted ridership segment.

2020 - LAMTD

2020 - LAMTD

Class 2: (Tie - 1st Place) CAMPAIGN NAME: Revamped Route Brochures PROJECT COST: $6,000.00 TARGET AUDIENCE: Every rider and potential rider in the Lakeland Area Mass Transit District SUMMARY: Citrus Connection implemented a system overhaul from a bus number system to a color-coded system. The challenge was issued to marketing to develop a route brochure that easily explains the change, is more user friendly and eases the stress of passengers who don't like change. Mission Accomplished!

2020 - StarMetro

2020 - StarMetro

Class 2: (2nd Place) CAMPAIGN NAME: Route Changes PROJECT COST: $1,000.00 TARGET AUDIENCE: General public, ridership SUMMARY: StarMetro's 2019 route change process included a coordinated print and social media campaign to inform, education and solicit feedback from customers and the general public. Materials ranged from handouts, posters and signs on all 947 bus stops, to online polls, comment cards and social media posts.