Kendra K
eiderling, Marketing and Customer Service Supervisor, SCAT
BIRTHPLACE: Flemington, New Jersey
EDUCATION: Kutztown University – Major Business and Minor- Performing Arts
PROFESSIONAL HISTORY: American Express, Sales and Marketing -18 years in Phoenix, New York, New Jersey and Sarasota FL. Owner and Publisher for a local Community Guide in FL for 5 years.
YEARS WORKING IN TRANSIT INDUSTRY: 2 years
YEARS WORKING WITH SCAT: 2 years
BIGGEST SURPRISE IN MARKETING TRANSIT: I was surprised how much fun it was to rebrand SCAT. Positive changes are always more acceptable with the public.
BIGGEST CHALLENGE IN MARKETING TRANSIT: Changing the perceived images of public transportation.
COMMUNITY INVOLVEMENT: United Way Representative
PERSONAL BACKGROUND: I am a mother of two Teenage boys and a Maltese dog, I love all outdoor activities!
CHILDHOOD AMBITION: To become a dancer on Broadway
INSPIRATION: My parents, they have a sense of adventure about them!
FAVORITE BOOK: Calico Palace – My mother named me after the main character
FAVORITE COLOR: Blue, the color of the sky and the sea
FAVORITE CANDY: Reese’s Peanut Butter Cups